Received November 12, 2024
Accepted September 02, 2025

Facing a global increase in infertility rates, this study casts a spotlight on the fertility and assisted reproduction (ART) market within Brazil and Latin America, against a backdrop of considerable political and programmatic challenges. Addressing the scarcity of comprehensive studies and the variable accessibility to ART services, our objective is to unravel the growth dynamics and the disparities in ART accessibility and quality across these regions. Studies were analyzed within the PubMed, Google Scholar, and Grey Literature databases. Records retrieved from all the searches underwent screening based on title, abstract, and full-text examination. Inclusion criteria involved assessing titles, abstracts, and full texts of articles published within the past 10 years. Our study demonstrated growth in the opening of clinics and assisted reproduction centers and the performance of ART procedures in Brazil and Latin America. Despite overall low utilization rates, Brazil emerges as a pivotal contributor to the ART sector in the region. However, significant barriers such as high costs and limited insurance coverage impede access to ART treatments, underscoring the urgent need for strategic investments in research, development, and policy reform. The study underscores the critical demand for targeted interventions to enhance both accessibility and financial affordability of ART. By highlighting Brazil's role and prospective market opportunities, it calls for a collaborative approach among stakeholders to foster an enabling environment for infertility treatment, promising to stimulate new advancements and market expansion in the coming years.